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Pick Up Record Breaking Deals All Weekend

 At Ideal World


To celebrate all things record-worthy this weekend we’ve got two days of record breaking deals here at Ideal World. We’ll have our best ever bundles and lowest ever prices across all departments including technology, beauty, fitness, gardening and more!



Join us from 9pm Friday 19th August as we set about bringing the record breaking deals directly to you. We’ll be racing to show you our favourite products and we’ll go for gold by throwing in the best prices on them too.


We’ve got our best ever deal on the STK Smartphone with 8GB memory card and extra in-car charger. As well as a winning deal on the Vax Air Stretch Pet Vacuum Cleaner with 6 year warranty.


So don’t miss out on grabbing a bargain - tune in from 9pm Friday 19th August for lots of exclusive deals and break a record for the best purchase you’ve ever made from Ideal World!


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Scuderia Ferrari Launches Exclusive ‘Orologi’ Collection Of Timepieces At Ideal World


Ideal World are delighted to announce the excusive arrival of Scuderia Ferrari Timepieces from Wednesday 17th August at 8pm.


This Orologi collection brings unparalleled excitement and distinctive style to both men and women, while also displaying Scuderia Ferrari’s proud racing heritage and Italian pedigree. Time honoured racing fans around the world will love the unique designs and top quality materials that ensure each piece is created a classic, and will remain so for generations to come.


Scuderia Ferrari timepieces are powered by automatic “engines” to deliver uncompromising performance and reliability – much like their automotive counterparts. The design elements teamed with red accents pays tribute to the winning race team’s motor sport and signature colour. Making it perfect for racing fans young and old as demonstrated with the Gran Premio Automatic with Open Heart Detail and Silicon Strap (introductory price of £325).


Each timepiece is inspired by a Ferrari car, with the strap, dial and accompanying accents all being modelled on the car – from the dashboard and wheels, to the engine itself.


Stock is limited so join us from 17th August at 8pm to get your own exclusive timepiece.

Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Skinn by Dimitri James Debuts Brand New Collagenesis Deep Wrinkle Protocol Range, Exclusively at Ideal World


After the huge success of Collagenesis, American brand Skinn now extends the collection with a brand new range: Deep Wrinkle Protocol. A UK exclusive to Ideal World, the range is designed to not only prevent, but also to correct serious signs of aging. Formulated for all skin types, the range works to improve the appearance of sagging, slacking skin and soften the look of wrinkles, while also plumping the skin for a more smooth and youthful complexion.


Skinn Collagenesis Deep Wrinkle Protocol Crème Reverse £44.99 (50ml)

Containing Persian Silk Tree extracts to help fight the signs of fatigue, this gel-like crème delivers immediate effects with long-term results after continued use. Fighting signs of aging with its unique blend of peptides and antioxidants, Crème Reverse improves the appearance of wrinkles and sagging skin as it helps with collagen stimulation to deliver lifting properties for a smooth and even finish to the skin. Apply this gel-like cream morning and night for best results.


Skinn Collagenesis Deep Wrinkle Protocol Eye Crème Reverse £34.99 (15ml)

A luxurious anti-aging eye cream that works day and night to help fortify the delicate contour of the eye area. Fight the look of premature aging, increase elasticity and firmness, and create a smooth appearance while also promoting long term hydration. Enriched with active ingredients to stimulate and reinforce, it also replenishes the skin’s natural barrier structure for more radiant looking eyes.

Skinn Collagenesis Deep Wrinkle Protocol Deep Line Erasing Serum £29.99 (22ml)

Visibly plump wrinkles and deep lines with this mix of new, innovative peptides that provide a lipo-filling effect. Stimulate and rebuild supple skin with this serum, which features Syn-ake © peptides that mimic the effects of reduced muscle contractions for smoother looking skin. Use as the last step in your skincare regime before make-up.


The new Collagenesis Deep Wrinkle Protocol Range launches exclusively on Ideal World with an introductory offer for the Crème Reverse and Eye Crème Reverse for a combined price of £59.99. Join us live from Thursday 11th August at 9pm to take advantage of our exclusive bundles.

Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Meet All Your Cooking Needs With

The Cookshop Robot Multicooker

Exclusive to Ideal World


When it comes to cooking, here at Ideal World we believe in multi-purpose products that save you time and counter space, but still create delicious food. That’s why we’re delighted to announce the exclusive arrival of the Cookshop Robot Multicooker.


With four easy to use settings, you can grill, steam, stir-fry, roast, toast, BBQ and stew – all with one machine! For fantastic results, the LCD touch screen display gives you full control over your cooking as it allows you to adjust the temperature to the degree for food perfection. It also allows you to control the cooking time anywhere up to 24 hours – perfect for slow, and fast cooking.


Not only that but the Cookshop Robot Multicooker comes with removable paddle which stirs food for you while it cooks to give an even heat distribution and preventing your food burning. It also ensures a delicious and perfect mix of flavours in every meal.


Take the stress out of cooking with the ultimate versatile kitchen appliance meeting all your food needs in one.


Join us and take advantage of our exclusive price of £69.99 from Monday 8th August at 3pm as we introduce the Cookshop Robot Multicooker


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Linda Lusardi Extends My Miracle Collection

To Include Caviar & Keratin Hair Range


TV personality Linda Lusardi has hair that’s the envy of many. Her beautiful long locks have inspired hairstyles over decades and she’s now created a luxurious range of hair care products to allow you to achieve the same results. Her stunning new range joins her well established skincare products in the My Miracle Collection.


Over colouring, over styling and the aging process takes its toll on our crowning glory as grey and dyed hair is much drier and needs far more nourishment to combat the signs of dehydration. Grey and dehydrated hair naturally produces less keratin, making hair become prone to damage and easy breakage. Our hair needs keratin to grow strong and healthy - as a result it looks thicker and fuller.


The Lusardi My Miracle Hair Range is packed full of ingredients that are found naturally in your hair and also contain a wealth of anti-aging qualities that fortify, nourish and protect. You’ll find a good dose of keratin to replace what’s been lost, plus caviar in all products which helps to counteract the effects of UV Damage. It also acts as a fantastic conditioner and hydrator.

The range also works to create a beautiful and glossy shine with a youthful bounce that means your hair will look and feel great from root to tip.


Bring life back to grey or coloured hair with the Hair Cleanse, Conditioning Crème and Deep Hydration Masque – which act like a skincare regime but for your hair! Combine the Hair Cleanse and Conditioning Crème as a shampoo and conditioner replacement and then include the Deep Hydration Masque as a 20 minute treatment once or twice a week for fuller looking and healthier hair.


Available exclusively at Ideal World, the Lusardi My Miracle Hair Collection launches at 3pm Tuesday 2nd August with a whole host of special offers.


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Presenter Fayon Cottrell Joins

Peterborough Based Ideal World!


Ideal World is delighted to announce the arrival of Fayon Cottrell as the newest member of its family. From Tuesday 12th July, Fayon joins the team at the Peterborough based studios where she’ll deliver live shows featuring a whole host of products from fashion to home wear.


Fayon comes to Ideal World as an established presenter after working with shopping channels such as QVC, iBuy and eeZee tv where she gained a vast amount of knowledge and expertise.  A lady with a passion for people, and not confined to a TV studio, Fayon also has a long history hosting and presenting events across the country – most notably for young people to utilise their abilities in preparation for their exams and life outside of the school walls.

Fayon is thrilled: “The opportunity to join Ideal World felt like fate and it was as if the stars had aligned. I’m so excited for my future at Ideal World!”


At home, Fayon is a step-mother to two girls and is currently planning her upcoming wedding. She also works closely with the charity Interact where she reads to hospital patients to provide relief and distraction when it’s needed most.  As a Yoga Practioner, fitness is also very important to Fayon and she prides herself on keeping fit and cycling wherever possible.


Tony Sheridan, Chief Operating Officer said: “Ideal World is home to some of the UK’s finest shopping TV presenters and we’re thrilled that Fayon’s joining us. She’s a fun character to add to our fantastic team and we know our viewers are going to love her.”


From Tuesday 12th July, Fayon will be delivering live shows across all product categories and she brings bags of enthusiasm that’s sure to be contagious for the Ideal World viewers.


We hope you’ll join us in welcoming Fayon to the Ideal World family – let her know you’re watching by sending your best wishes on Facebook or Twitter!


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Which Limited Edition Colour Are You?



The ultimate fitness essential for your home is now available in five new and limited edition colours! Which colour personality are you? Match your Vibrapower Disc 2 colour to your personality for the perfect introduction to vibration training, which works to increase muscular strength and size while in the comfort of your own home.


Whether you’re the sincere and selfless blue personality, or the cheerful and spontaneous yellow – there’s a Vibrapower Disc 2 to suit you. If you already have an active lifestyle or even if you’re at the beginning of your fitness journey, the Vibrapower Disc 2 is the perfect way to add gentle exercise right through to a heavy workout into your daily routine.


The Vibrapower Disc 2 allows you to target not only your core but also your back, shoulders, chest, biceps, triceps, glutes and legs as well as offering a calming and essential cool down tool. The unique oscillation movement means that your muscles are constantly being used, and gives a great overall workout – no matter what your level of fitness.


Match your Vibrapower Disc 2 to your personality and find out how you could benefit from vibration technology from 10pm on Monday 1st August.


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

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