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Create and Craft commits to take
UK vendors on its American journey
After its hugely successful launch in the U.S., Create and Craft have now announced they will open up their American channels to UK and European suppliers in a move to promote Trans-Atlantic craft trends.
Tony Sheridan, Managing Director of Create and Craft say’s; “This is a great opportunity for product developers from across Europe to expose their craft innovations to a $30 billion market in the States. We’ve already seen a demand from American crafters for UK and European products that have already showcased on Create and Craft USA – this now gives both suppliers and crafters the opportunity for more choice and inspiration.”
Sheridan continues; “We have developed a simplified process to allow our current and new suppliers, in the UK, Europe and the US to experience sales on both sides of the pond.”
Create and Craft broadcast to over 40 million homes in America. With over 62 million people participating in one craft or more in the States, there is growing demand for education, innovation and new craft products.
This opportunity will cover a range of craft categories from papercrafting, sewing & knitting and cake decoration through to jewellery making, home décor and niche crafts.
QVC buys Zulily for
one easy payment of $2.4bn
QVC, the television shopping channel, has bought the mum-focused online retailer Zulily for $2.4bn.
Zulily is a “flash-sale” retailer that sells toys, onesies, lotions and women’s apparel at a steep discount from traditional retail pricing for a brief time, then it’s gone. A Fast Company profile of the company from earlier this year described the appearance of its offices as looking “like the world’s nicest Crate & Barrel swallowed a pediatrician’s office”.
Liberty issued a statement on the deal, saying that the company would be incorporated into Liberty’s QVC tracking stock, suggesting strong collaboration between the organizations. “Combined under Liberty, we have an incredible opportunity to delight shoppers from the TV to the internet,” said Greg Maffei, Liberty’s CEO.
TJC launches new charity scheme
TJC has launched a new charity programme to support children living in Jaipur, Rajasthan.
The jewellery TV shopping channel has launched the ‘One for One’ plan, which it said aims to provide a healthy meal for a child in need every time an item is purchased.
The campaign is the brainchild of the company’s managing director, Colin Wagstaffe, who set the scheme up earlier this year.Since February, TJC said it has so far provided over 250,000 meals.
Wagstaffe said that for every single item TJC’s customers buy, it will provide a meal for a hungry child. He said that this year TJC expect to fund over two million school lunches for underprivileged children.
He said: “One of our founding principles is to do the right thing – for our customer, our TJC team, and for the communities in which we operate. TJC’s One for One programme is purely and simply about doing the right thing.
“This won’t just be an initiative that we do for a week or a month, we intend to do this for years to come and provide millions of meals. To start with, we’ll be distributing meals to schoolchildren in India, but in time we hope to provide meals in the UK, China and Thailand – in all the countries where our business impacts.”
Wagstaffe added that TJC customers can “treat themselves, happy in the knowledge that they’ve provided sustenance to those in need”.