TJC presenter under investigation for making 'highly insensitive' jokes about 9/11 live on ITV


TJC presenter Emma Lee, who also hosts Jackpot 24/7 on ITV,  caused outrage among viewers after giggling at her gags over the terror attack on Flight 93, in which 40 people died on 9/11.


Emma Lee's remarks came as she presented Jackpot 24/7 straight after a screening of film United 93, the story of how 40 people died in an al-Qaeda plane hijacking.


Seconds into the casino-based show on Saturday night, Emma giggled: "Thank you for coming in for an emergency landing."


Visibly finding the gag amusing, she then added: "Brace yourselves, it's going to be good.

"We hope you enjoyed the movie there on ITV. Now it's time for you to sit tight.”


Following dozens of complaints from viewers, Jackpot 24/7 has now issued a public apology and launched an internal investigation.


The statement reads: "Jackpot247 would like to apologise unreservedly for the comment made during our live broadcast on Saturday evening.


"The presenter hadn’t realised the content of the preceding film and apologised on air as soon as she was made aware. She has asked us to repeat her sincere regret.


"Jackpot247 takes incidents of this nature very seriously and has instigated new measures and guidelines to its team to avoid anything similar in the future.”


Emma’s husband, fellow TJC presenter Tim Dixon, later tweeted she was asked to “back reference” an airplane film and was not aware which one.


He wrote in reply to a viewer on Twitter: "My wife has been instructed not to comment whilst internal investigations are underway.


"She was told to 'back ref' an aeroplane movie. She had absolutely no idea what the movie was - and meant no offence. She is absolutely mortified. Warm Regards, Tim."


In the 2001 terror attack, 33 passengers, five flight attendants and two pilots were killed when Flight 93 was hijacked by al-Qaeda terrorists.

The Jewellery Channel ASA Complaint Upheld


While selling a ring on TJC the presenter stated, "... Now I've got the Tanzanite crystal in Swarovski now ... This is a beautiful colour isn't it? It's so like Tanzanite, it almost hurts. You've got the blues, the purples, the lilacs in there as well ... I've got one person on the line for this Tanzanite crystal by Swarovski ..." On-screen text stated, "... Made with Swarovski Elements - Tanzanite Crystal (Ovl) Solitaire Ring ...".


The ASA received a complaint that challenged whether the claim "Tanzanite Crystal" was misleading, because it gave the impression that the stone was Tanzanite rather than Tanzanite-coloured glass.


TJC responded say that they did not believe the ad was misleading. They believed the presenter made it clear that the item sold was Tanzanite crystal rather than Tanzanite gemstone, where she stated "Tanzanite crystal in Swarovski", "Tanzanite crystal by Swarovski" and "So like Tanzanite it hurts". They said it was clear from the item description which appeared on screen throughout and stated, "Made with Swarovski Elements - Tanzanite Crystal". They said they had complied with Swarovski's product guide and description menu which demonstrated their crystals were named after gemstones to reflect specific colours. They provided examples of ads from other retailers who referred to the Swarovski crystal as "Tanzanite Crystal". They believed that by mentioning the Swarovski brand both in the presenter's comments and on screen, it made sufficiently clear that the item was created using crystals and not a Tanzanite gemstone product, since Swarovski was a well-known crystal jewellery brand.


The ASA upheld the complaint, saying we understood that the ring contained a Swarovski Elements crystal that was the same colour as the gemstone Tanzanite. Whilst we noted the presenter's comment, "It's so like Tanzanite, it almost hurts" we considered it was a fleeting comment in an ad which lasted approximately three minutes. We also noted that the item was described throughout the ad as "Tanzanite crystal" and considered that could have been interpreted by viewers to mean the item was a naturally-occurring gemstone rather than cut-glass coloured the same shade as Tanzanite. We noted the ad referred to "Swarovski" and "Made with Swarovski Elements" but considered that some viewers may have not been aware of the brand Swarovski or the crystals they manufactured. We considered that the ad did not make it sufficiently clear to viewers that the item was Tanzanite-coloured crystal, rather than the gemstone Tanzanite, and we concluded it was misleading.


The ad must not appear again in its current form. The ASA told The Jewellery Channel Ltd to ensure, in future, their ads did not mislead viewers about the nature of the product being advertised.

QVC UK increases mobile app interaction with customers


QVC UK has launched an update to its iPad app, providing a platform for customers to interact with the TV channel and other customers while watching their favourite shows.


Users can now opt for a "second screen" within the 'Watch' section of the app to send a tweet directly to QVC UK, ask a question and share their views on Facebook, read the latest QGossip and presenter blogs, or learn more about the on-air guest or brand.


Customers who have downloaded the app can already use it to watch all four channels – QVC, QVC Beauty, QVC Style and QVC Extra – as well as to search by term, item number, product description, brand or phrase, and to purchase items.


The new services and solutions for the app were developed in-house, in conjunction with the team at QVC USA.


Brian Farrelly, vice-president for commerce platforms at QVC UK, commented: "Our customers constantly interact with us, whether by phone, email, Twitter or Facebook.


"Developing this update therefore made complete sense as they can now ask questions and send tweets direct to us while on their iPads, whether at home or on the go."



Blackstone to Acquire Ideal Shopping Direct


Private equity funds managed by Blackstone announce the acquisition of Ideal Shopping Direct (“ISD”), a leading independent multi-channel retailer, from Inflexion.


ISD operates live and pre-recorded channels across all the major UK TV platforms; Sky, Freeview, Virgin Media and Freesat as well as multiple internet sites. Its two principal divisions are Create & Craft and Ideal World.  ISD delivers a dynamic shopping experience selling specialty craft products to dedicated crafting hobbyists as well as home, leisure, health, beauty and fashion products. Create & Craft is the only dedicated channel to sell specialist craft products and operates 15 hours a day.


Headquartered in Peterborough in the UK and with a growing operation in the US, the company has over 800 employees and, through its TV networks, reaches over 26 million homes. The experienced management team will continue to be led by Mike Hancox, Chief Executive since 2008. Gerry Murphy, a Senior Managing Director at Blackstone and former CEO of both Kingfisher and Carlton Communications (ITV), will become Chairman.


The transaction is expected to close later this year and is subject to usual closing conditions and regulatory approvals.


Gerry Murphy, Senior Managing Director at Blackstone, said: "ISD has succeeded by delivering a varied and exciting range of exclusive products and a great shopping experience to its loyal home shoppers through its websites and mobile platforms. We look forward to working with Mike and his team to capitalise on growth opportunities in omni-channel retailing in the UK and the US."


Mike Hancox, Chief Executive Officer, ISD added: “We see our future collaboration with Blackstone as a new development opportunity for ISD, from both a geographical and operational stand point. ISD will benefit from Blackstone’s international experience and expertise and from new investment as we enter this next phase of growth."

Spread the cost of Christmas with

interest free Flexi-pay at Ideal World!


Tune in at 9pm on Thursday 8th October and get into the Christmas spirit with Festive Flexi.


We all know how stressful and expensive Christmas shopping can be but don’t worry because Ideal World are here to help you spread the cost over 2,3 or 4 easy payments – did we mention that it’s also interest free?


Not only will your favourite brands be there including Elizabeth Grant, Kenwood and Wagner, but we’ve also got a huge host of brand new and exclusive launches!


Love Nutribullet? Prepare to be head over heels for exclusive new colours, Pink and Aqua – only at Ideal World! Catch the launch at 9pm Thursday 8th October and there’s even a prize for the person who buys the first one!


Light up your Christmas (Halloween, Birthday or, well, anything really!) with the exclusive Lumio lights. This stunning laser light system is wireless and can be used anywhere, it can even light up a whole house! Be wowed from 9pm Friday 9th October.


Ideal World are thrilled to be the first to bring the new Bissell Powerglide Cordless to the UK! Say goodbye to long, tangling cables and having to find a new socket in every room (#CableProblems). Tune in from 9pm on Saturday 10th October and be the first to cut the cord!


Also launching this weekend are the new Russell Hobbs Evolve Cookware, Tefal Cook4me, Cycle Tone, Touch of Cashmere, 3Doodler AND the exclusive Vibrapower HIIT… And breath, phew!


This is one weekend you won’t want to miss, packed full of the perfect Christmas presents (and even a treat or two for you!).


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at