Catch Ideal World on

The Real Housewives of Cheshire!


Reality TV star Lauren Simon first graced the Ideal World screens as the guest of our Paul Younane Neckline Trainer on 23rd February. She made such an impression on our viewers that she’s since been back for two further shows!


During this visit, the production company behind The Real Housewives of Cheshire came along to catch her first TV Shopping venture on camera and we’re excited to announce that Lauren’s Ideal World Debut will be televised on ITVBe on Monday 2nd May.

Lauren has been using the Paul Younane Neckline Trainer and has noticed a big difference. She tells us, “It’s a simple but effective device that helps to shape up your neck, chin and jaw line. Two exercises for two minutes a day will help make droopy jowls, saggy necks and double chins a thing of the past!”


Make sure you tune to ITVBe at 10pm on Monday 2nd May!


Don’t forget, you can buy the Paul Younane Neckline Trainer on Ideal World today at

Cindy Crawford Wants You to Give Back by Shopping

Your Favourite Beauty Products


Supermodel Cindy Crawford is known for dedicating her celebrity to charity. That’s why she’s teaming up with QVC, along with her close friend and makeup artist Sonia Kashuk, for its annual Beauty with Benefits broadcast, which gives back in a major way.


QVC America is hosting its yearly two-hour beauty product-filled show, Beauty with Benefits, to raise money for Cosmetic Executive Women Foundation‘s Cancer and Careers organization, and the cause is close to Crawford’s heart.


“I lost my brother to leukemia as a child, and part of my mother’s grieving process was to help raise money for the hospital where he received treatment,” Crawford, 50, told PeopleStyle. “It inspired me and set an example to give back and get involved.”

Immediate Media Co Names Colin Wagstaffe

As New Md of Jewellery Maker


Immediate Media Co, the special interest content and platform company, has appointed Colin Wagstaffe as Managing Director for its latest acquisition, TV and online ecommerce channel, Jewellery Maker.


In this newly created role, Colin will lead the 100-plus Jewellery Maker team, based in Redditch in the West Midlands. He will report into Francois-Regis Coumau, Immediate Group MD with responsibility for e-commerce, Consumer Marketing and Corporate Business Development.


Colin has more than 20 years’ experience in marketing and retail, most recently as MD of TV shopping brand The Jewellery Channel, where he oversaw growth in sales and the development of the channel’s ecommerce offering. Prior to that, Colin spent six years as marketing Director of Signet, the world’s largest retailer of diamond jewellery. Colin also spent 13 years at Sainsbury’s in senior marketing roles including Head of Service Marketing and Head of Marketing Operations.


Francois-Regis says: “Colin’s experience and enthusiasm for the sector make him the ideal candidate to drive Jewellery Maker forward. The brand, its talented people and its ecommerce channels are a priority investment for Immediate. We made the acquisition in November and we’re integrating the team into our business at pace, developing the next phase of Jewellery Maker’s strategy for growth. It’s a hugely exciting time!”


Colin adds: “Immediate are turning the dial in terms of redefining what a  media business is capable of. Their understanding of the passion points in special interest audiences, their innovative approach to data and ecommerce, and the ambition of their overall platform strategy made it a very easy decision for me to make. I can’t wait to get cracking with the team.”


Founded in 2010, Jewellery Maker is a major craft transactional brand, and is the only UK TV shopping channel devoted to people who make their own jewellery; whether for personal use,

gifts or for resale. The TV channel broadcasts 24 hours a day on Freeview Channel 76, Sky Channel 665, Virgin Channel 756 and Freesat Channel 807. The brand’s website,, live streams all programming, enabling consumers to buy a wide range of jewellery-making supplies as well as providing a raft of video tutorials and workshops.


Immediate already over 18 million affluent and engaged UK consumers monthly through its market-leading magazine media brands across a range of special interest sectors, including Food, Cycling, Parenting, Weddings and Craft. In the Craft sector alone Immediate reaches over three million passionate and active crafters each month across its current content platforms.

The acquisition of a TV shopping business is a significant step in Immediate’s roadmap to drive growth and adjacent revenue opportunities as part of its platform strategy.

UK Exclusive: US beauty brand Skinn launches at Ideal World


Tune in at 3pm on Thursday 3rd March for the UK exclusive launch of Skinn. A top seller across the pond Skinn is a beauty brand making big waves. Packed full of good quality ingredients and fuss free packaging Skinn is a refreshing take on beauty that is finally making its UK debut.


The real winner from the Skinn range is the Collagensis kit which features a number of targeted anti-aging products including:


• Stem Rejen Facial Serum

• 24 Hr Youth Preservation Cream Elite

• Eye Stem Rejen Serum Elite

• Sugar Lips Polishing Scrub


The products in the Collagensis range are advanced anti-wrinkle treatments packed with ingredients that make a difference. The Stem Rejen Facial Serum for example contains glacier water, alpine rose and snow algae for moisture, plumping and resilience.


The man behind the brand Dimitri James is a professional makeup artist and licensed esthetician who has graced the runway and the red carpet as well as national and international television shows and magazines in the US.


Don’t miss the UK exclusive launch of Skinn on Ideal World!


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and atᅠ

ASA respond to Jewellery Channel Complaints


Broadcast on The Jewellery Channel on 27 October 2015, the show featured four pieces of tanzanite jewellery: a pendant and three rings. In relation to the pendant, described in on-screen text as “AAAA Tanzanite (Pear 7.00 Ct)”, the presenter stated that the pendant “… would be considered a 5A grade piece”, because it was pear cut and over five carats. In relation to a ring, described in on-screen text as “AAA Tanzanite (Ovl 6.50 Ct)”, the presenter stated that she considered the stone would be assessed at “4A grade”. Throughout the ad the presenter referred to the scarcity of tanzanite, and that collectors and investors were particularly interested in purchasing it, including claims such as “When we know the scarcity of this stone in the marketplace, there are very few equivalent quality pieces we can show you worldwide. That is why perhaps getting hold of the platinum settings and the finest grade of diamonds alongside it makes it such an heirloom piece”, “This is what the collectors, the investors, are all purchasing”, “If you can do it, and I’m telling everyone I know that has the means to do it, that this is when you want to do it. The numbers of customers over the year that have said to me ‘I wish, I wish I realised that that bubble had burst now with tanzanite’, “… despite the prices really increasing hugely to us, we are passing on, you are demanding … almost the prices that we did years ago” and “This is the type of piece of jewellery that … now it’s almost impossible for us to source for you as a tanzanite Sightholder, but in the future? As I said, if Lorraine was buying things at six/seven thousand pounds some five/six years ago and having valuations at £20,000 …”.


The viewer challenged whether the claims that the stones in the pendant and ring would be assessed at a grade higher than that stated in the on-screen text misleadingly exaggerated their quality; and the ad breached the Code because it implied an unregulated product could have investment potential.


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