Saddle up for some Blazing Deals

on Ideal World


We have rounded up the best deals in town and you can rein them in throughout this weekend with FREE P&P!


Join us for our Bank Holiday Bonanza until 9pm Monday 31st August to take advantage of huge savings across your favourite brands.


Find out why you should try our brand new Elizabeth Grant Gold Collection, cook up a storm in the kitchen with our cracking Tower Ceramic Pan deal and finish the summer in style with a fantastic range of Made in Italy gems.


So keep ‘em peeled this August Bank Holiday and grab a rootin’ tootin’ deal – yee-haw!


Stay connected with the home of shopping TV, Ideal World, on Sky 654, Freeview 22, Virgin 747, Freesat 812 and at

Brother and Create and Craft announce extended partnership with ScanNCut


Brother Inc. today announced it is extending its partnership with Create and Craft to exclusively sell their ScanNCut machines in the UK. This will include exciting additions to the range of machines and accessories to add to the hugely successful CM600.


The Brother ScanNCut is the only home crafting machine that has a built in 300dpi scanner plus a precision cutting tool allowing users to scan their designs and then cut these to shape for both paper crafting and fabric.


The first addition will be the CM300. Due to launch on the 27th August 2015, the CM300 has the same scanning and cutting functionality as others in the range but comes with only essential accessories allowing the user to customise subject to their requirement.


Future developments will have enhanced functionality including extra built-in fonts and designs plus WIFI, allowing connectivity to ScanNCut Canvas, a new cloud-based design application.

Tony Sheridan, Managing Director of Create and Craft says; “I am delighted to extend our partnership with Brother, the ScanNCut product has been a massive success and leads an evolution in technology within the crafting industry. Aligned to the new developments coming over the next year and beyond, we will be investing in education to enhance the user experience”.


Geoff Taylor, Sales Director of Brother UK say’s; “Create and Craft have been the perfect partner for Brother and our ScanNCut product. Being able to demonstrate the ability of the machine through a live TV medium allows customers to see how versatile both the scanning and cutting is and how it gives crafter more flexibility and creativity to their projects. An added benefit of the range is that all current and upcoming accessories will work across all machines.”

Taylor continues, “We are excited to extend our partnership with Create and Craft as we launch additions to the ScanNCut family. All our machines in the range will receive full support and updates from Brother and exciting educational support from Create and Craft. “

Create and Craft commits to take

UK vendors on its American journey


After its hugely successful launch in the U.S., Create and Craft have now announced they will open up their American channels to UK and European suppliers in a move to promote Trans-Atlantic craft trends.


Tony Sheridan, Managing Director of Create and Craft say’s; “This is a great opportunity for product developers from across Europe to expose their craft innovations to a $30 billion market in the States. We’ve already seen a demand from American crafters for UK and European products that have already showcased on Create and Craft USA – this now gives both suppliers and crafters the opportunity for more choice and inspiration.”


Sheridan continues; “We have developed a simplified process to allow our current and new suppliers, in the UK, Europe and the US to experience sales on both sides of the pond.”


Create and Craft broadcast to over 40 million homes in America. With over 62 million people participating in one craft or more in the States, there is growing demand for education, innovation and new craft products.


This opportunity will cover a range of craft categories from papercrafting, sewing & knitting and cake decoration through to jewellery making, home décor and niche crafts.

QVC buys Zulily for

one easy payment of $2.4bn


QVC, the television shopping channel, has bought the mum-focused online retailer Zulily for $2.4bn.


Zulily is a “flash-sale” retailer that sells toys, onesies, lotions and women’s apparel at a steep discount from traditional retail pricing for a brief time, then it’s gone. A Fast Company profile of the company from earlier this year described the appearance of its offices as looking “like the world’s nicest Crate & Barrel swallowed a pediatrician’s office”.


Liberty issued a statement on the deal, saying that the company would be incorporated into Liberty’s QVC tracking stock, suggesting strong collaboration between the organizations. “Combined under Liberty, we have an incredible opportunity to delight shoppers from the TV to the internet,” said Greg Maffei, Liberty’s CEO.

TJC launches new charity scheme


TJC has launched a new charity programme to support children living in Jaipur, Rajasthan.

The jewellery TV shopping channel has launched the ‘One for One’ plan, which it said aims to provide a healthy meal for a child in need every time an item is purchased.


The campaign is the brainchild of the company’s managing director, Colin Wagstaffe, who set the scheme up earlier this year.Since February, TJC said it has so far provided over 250,000 meals.


Wagstaffe said that for every single item TJC’s customers buy, it will provide a meal for a hungry child. He said that this year TJC expect to fund over two million school lunches for underprivileged children.


He said: “One of our founding principles is to do the right thing – for our customer, our TJC team, and for the communities in which we operate. TJC’s One for One programme is purely and simply about doing the right thing.


“This won’t just be an initiative that we do for a week or a month, we intend to do this for years to come and provide millions of meals. To start with, we’ll be distributing meals to schoolchildren in India, but in time we hope to provide meals in the UK, China and Thailand – in all the countries where our business impacts.”


Wagstaffe added that TJC customers can “treat themselves, happy in the knowledge that they’ve provided sustenance to those in need”.

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